Latest Articles

How brands can jump onboard China’s live streaming phenomenon

Live streaming has exploded in recent years with Chinese brands and consumers embracing the new format to share stories, live […]

How can Western Marketers convert social conversations to direct sales?

China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and […]

UMS presents lecture at University of Nottingham

UMS Founder and General Manager Jessica Miao recently attended Nottingham University China Campus to present a keynote lecture on digital marketing. […]

Report: The most popular Tourism and Travel brands on WeChat

A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism […]

UMS founder Jessica Miao makes list of Top 100 Innovative Women

Jessica Miao, a Founder and General Manager of social media company UMS, has been named on a list of the Top […]

The top Chinese social media apps for SME companies

Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create […]

UMS delivers social media expertise at NZ-China business forum

Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, […]

How NZTE built a WeChat database of kiwi-loving Chinese consumers

New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. […]

How NZ brand ecostore tripled sales on Singles Day

New Zealand brand ecostore used live streaming technology and social media to triple sales and achieve marketing success on China’s […]

UMS share WeChat tips at Kiwi Week Shanghai

When it comes to social media there’s a lot of opportunity for companies in China but WeChat is one of the […]