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UMS secures investment funding to expand NZ business

UMS is set to expand its New Zealand business after securing NZ$1million in Pre-A investment funding.

The company has received Pre-A round investment funding from two China-based companies: Sellers Union Group, which owns businesses in trading & logistics, tourism, film & television and investment funds, and YongGang Modern Tech Investment Fund, which specialises in high-tech related SMEs with IPO potentials.

UMS plan to use the financial investment to grow its operations in New Zealand by driving new business growth from both new and existing client relationships.

UMS is already New Zealand’s number one Chinese social media agency working with client partners such as Tourism New Zealand, Ecostore, New Zealand Education, Douglas Pharmaceuticals, New Zealand Trade & Enterprises and Prolife, among others.

It will now look to grow its NZ operation further by appointing an Auckland based team to pursue new business opportunities through new and existing client partners.

Commenting on the funding, UMS Chief Financial Officer, Richard Zhu, said, “We see these investments as an endorsement of UMS’s strategy to link our international clients with Chinese customers through China’s enriched and fast-growing social media ecosystem. We are now able to make targeted investments in building internal and external capabilities that will enable us to consistently deliver even-better services for our New Zealand partners and well as our international clients”.