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United Media Solution BLOG

United Media Solution BLOG

About

Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.

As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.

If you need to talk to China, talk with us!

Popular

UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns.

 

The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem.

SICE enables marketers to drill down into WeChat data to better understand their fans behaviours and preferences.  Using SICE brands can acquire, aggregate, analyse and adapt their social media marketing campaigns to ensure they more accurately and precisely target consumers throughout the customer lifecycle.

 

Becty Yan, Deputy General Manager, UMS China, said, “It’s no longer enough for brands just to have a presence on social media. Marketers need to be actively engaging with their audience and ensuring these communications are optimised for the users’ behaviours.

 

“We have launched SICE to help our clients to ensure their social media marketing strategy continues to deliver strong return on investment. SICE enables us to help our clients to adapt and evolve campaigns and strategies in real time, while also providing insights into how to maintain ongoing conversations with audiences.”

 

Jessica Miao, Chief Executive Officer, UMS, said, “SICE helps to provide our clients with a comprehensive view of the WeChat ecosystem for the first time. This WeChat data, combined with Tencent’s big data, and a brand’s existing insights and CRM will help us create targeted end to end communications that will deliver on KPIs and drive revenues.”

 

Learn more about SICE in the presentation below

 

 

Report: The most popular Tourism and Travel brands on WeChat in Q2

  Australia’s idyllic summer resort locations have helped Tourism Australia snare the top position in UMS’ ranking of Destination Tourism official WeChat profiles.   The report reveals the best performing Tourism organisations on WeChat by ranking the profiles based on average views per post throughout the second quarter of 2017. The ranking saw Tourism Australia […]

UMS awarded best International Social Media Campaign in New Zealand Social Media Awards

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been awarded the best International Social Media campaign in the  2017 New Zealand Social Media Awards #NZSMA.   UMS was recognised for its Taste New Zealand WeChat Loyalty Program for New Zealand Trade and Enterprise (NZTE). UMS designed and built a WeChat platform […]

Recent Posts

UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns.

 

The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem.

SICE enables marketers to drill down into WeChat data to better understand their fans behaviours and preferences.  Using SICE brands can acquire, aggregate, analyse and adapt their social media marketing campaigns to ensure they more accurately and precisely target consumers throughout the customer lifecycle.

 

Becty Yan, Deputy General Manager, UMS China, said, “It’s no longer enough for brands just to have a presence on social media. Marketers need to be actively engaging with their audience and ensuring these communications are optimised for the users’ behaviours.

 

“We have launched SICE to help our clients to ensure their social media marketing strategy continues to deliver strong return on investment. SICE enables us to help our clients to adapt and evolve campaigns and strategies in real time, while also providing insights into how to maintain ongoing conversations with audiences.”

 

Jessica Miao, Chief Executive Officer, UMS, said, “SICE helps to provide our clients with a comprehensive view of the WeChat ecosystem for the first time. This WeChat data, combined with Tencent’s big data, and a brand’s existing insights and CRM will help us create targeted end to end communications that will deliver on KPIs and drive revenues.”

 

Learn more about SICE in the presentation below

 

 

Ximalaya FM is a big deal in China, here’s why you should be tuning in

Ximalaya FM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. It’s a big deal both for users and for brands with Ximalaya FM’s […]

Should you launch an Official WeChat Account? UMS shares tips for marketers

China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore.   However, launching and maintaining an Official WeChat Account is not an easy process and it can represent […]

UMS launches Melbourne office to help Australian businesses connect with China

(left to right – Tanya Cai, Business Development Director China, Eric Yu, Business Development Manager Australia, Richard Zhu, CFO, Jessica Miao, CEO)   United Media Solution (UMS) is set to open an office in Australia in a bid to help local companies grow their brands in China. As one of the leading agencies helping international companies […]

UMS appointed to help world’s largest RV rental company thl connect with Chinese travellers

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed to help tourism company Tourism Holdings Limited (thl), to connect with Chinese travellers. thl is the largest RV rental operator globally, its fleet includes the Maui, Britz and Mighty brands in NZ and Australia, Road Bear and El Monte brands in […]

UMS presents to New Zealand tourism operators at Kiwilink

UMS CEO Jessica Miao has provided New Zealand tourism operators with an in-depth presentation on China’s leading social media platform WeChat, as part of Tourism New Zealand’s Kiwilink event. The Kiwilink Share & Learn Briefing event, which was held on 7 November in Foshan, was attended by representatives from New Zealand’s tourism industry including Explore […]

UMS shares award-winning case study with Australian agribusiness industry leaders

UMS CEO Jessica Miao has delivered an address to the Australia China Business Council (ACBC) of South Australia. Jessica was invited to address an audience of more than 100 industry representatives from South Australia’s agribusiness industry at the China Market Insight Series business forum. The attendees were keen to hear more about the opportunities of […]

REPORT: WeChat users pass 900 million in 2017

China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased by 17% over the previous […]

UMS launches new URL umssocial.com

UMS has launched a new URL for its website in recognition of the company’s growing global presence.   The UMS website will now be accessible at umssocial.com as well as via the existing ums.co.nz address.   The move aims to address the company’s expansion globally as it increasingly works with clients in markets outside of […]

UMS presents lecture at Auckland’s Unitec University

Jordi Du, UMS General Manager of New Zealand, was recently invited to present a guest lecture on Digital Marketing in China at Unitec Institute of Technology in Auckland. Jordi’s lecture, which was titled: China Digital Marketing 101, provided an introduction to China’s current internet landscape and social media sphere. Jordi shared his perspectives and insights into Chinese […]