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United Media Solution BLOG

United Media Solution BLOG

About

Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.

As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.

If you need to talk to China, talk with us!

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UMS appointed by Open Country Dairy to build its brands in China

United Media Solution (UMS), the leading Chinese digital marketing agency, has been appointed by Open Country Dairy to build its digital marketing presence in China.   Open Country Dairy is the second largest exporter of whole milk powders, and one of New Zealand’s largest milk processors. The company has appointed UMS to help promote the […]

UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns.

 

The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem.

SICE enables marketers to drill down into WeChat data to better understand their fans behaviours and preferences.  Using SICE brands can acquire, aggregate, analyse and adapt their social media marketing campaigns to ensure they more accurately and precisely target consumers throughout the customer lifecycle.

 

Becty Yan, Deputy General Manager, UMS China, said, “It’s no longer enough for brands just to have a presence on social media. Marketers need to be actively engaging with their audience and ensuring these communications are optimised for the users’ behaviours.

 

“We have launched SICE to help our clients to ensure their social media marketing strategy continues to deliver strong return on investment. SICE enables us to help our clients to adapt and evolve campaigns and strategies in real time, while also providing insights into how to maintain ongoing conversations with audiences.”

 

Jessica Miao, Chief Executive Officer, UMS, said, “SICE helps to provide our clients with a comprehensive view of the WeChat ecosystem for the first time. This WeChat data, combined with Tencent’s big data, and a brand’s existing insights and CRM will help us create targeted end to end communications that will deliver on KPIs and drive revenues.”

 

Learn more about SICE in the presentation below

 

 

Ximalaya FM is a big deal in China, here’s why you should be tuning in

Ximalaya FM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. It’s a big deal both for users and for brands with Ximalaya FM’s […]

Recent Posts

UMS appointed by Open Country Dairy to build its brands in China

United Media Solution (UMS), the leading Chinese digital marketing agency, has been appointed by Open Country Dairy to build its digital marketing presence in China.   Open Country Dairy is the second largest exporter of whole milk powders, and one of New Zealand’s largest milk processors. The company has appointed UMS to help promote the […]

UMS in the press: Up close with China’s digital market

ExporterToday sat down with Jessica Miao, founder and CEO of digital marketing agency United Media Solution (UMS) for some practical advice on understanding and accessing China’s fast-growing digital marketplace.    It all starts with a plan. Getting a foothold in China’s daunting e-commerce marketplace requires a specific plan, drawn up with the help of market experts. […]

Rockit Global Limited appoints UMS as digital marketing partner

United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China.   Rockit Global Limited, a Hawkes Bay-based company that has the global rights to grow and sell the world’s first miniature apple, will work with UMS to continue to build its brand by engaging with Chinese […]

Huge opportunities for health brands as Chinese get healthy and physical

Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people.   A report by McKinsey revealed 30% of Chinese adults (or 320 million people) are overweight, while […]

Are daigou short-changing Australian brands of long-term success in China?

The daigou market is booming in Australia as brands use these channels to sell their products to China’s big spending consumers, however, as more marketing spend goes to daigou, Jessica Miao argues, Australian brands are forfeiting their future business in China.   The appeal of daigou is easy to see. Organised individuals or networks who […]

Magic (Ad) Moments – How to target incoming and local WeChat users in Aus & NZ

A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China.   While WeChat’s user base is still predominantly Chinese, it’s growing global footprint is presenting […]

UMS appoints Business Development Manager for new Melbourne office

United Media Solution (UMS) has expanded its Business Development team as it prepares for growth in the Australian market.   Jo Ruo joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market.   Ruo will be based in UMS new Melbourne office and will work […]

How to maximise your social media investment using the 3 C’s

Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment.   The key is using the 3 C’s: Community, Content & Commerce.   Companies need to create and maintain a community of consumers who […]

UMS appointed by Primary Collaboration New Zealand to grow NZ brands in China

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Primary Collaboration New Zealand (PCNZ) to build its digital presence in China.   PCNZ is a collaboration by New Zealand’s primary industry producers, from the farming, seafood and horticulture sectors, which aims to increase brand awareness for member brands and […]