United Media Solution BLOG


Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.

As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.

If you need to talk to China, talk with us!


The Entrepreneurship Project Launched by UMS and MSc Entrepreneurship and Innovation Management of UNNC Has Come to A Successful End

On the afternoon of April 29th, UMS and MSc Entrepreneurship and Innovation Management of The University of Nottingham held the conference for the entrepreneurship project in the UMS’ meeting room. The entrepreneurship project has last for a month and a half and finally came to a successful end after the continuous discussion and communication between the […]

UMS presents lecture at University of Nottingham

UMS Founder and General Manager Jessica Miao recently attended Nottingham University China Campus to present a keynote lecture on digital marketing.                                     Jessica’s lecture, which was titled: HOW TO MANAGE DIGITAL MARKETING ON A GLOBAL SCALE, provided insights and advice […]

How can Western Marketers convert social conversations to direct sales?

China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and WeChat Pay has seen cash disappearing from the shopping experience as people embrace mobile wallets. With WeChat Pay, AliPay and other online payment services integrated into the Chinese social ecosystem, consumers are spending more money […]

Recent Posts

The CFO View: UMS plans for expansion in China and abroad

United Media Solution (UMS) is on a mission to grow the digital marketing business in China and overseas ahead of A round funding in 2018.   UMS Chief Financial Officer Richard Zhu said the company plans to expand the business by launching in new international markets, opening new offices in China, and growing its existing […]

UMS appointed as Chinese digital marketing partner for Vodafone New Zealand

United Media Solution (known as “UMS”), New Zealand’s leading Chinese digital marketing agency, has been appointed to manage Vodafone New Zealand’s Chinese digital marketing account.   UMS will be responsible for managing Vodafone’s Chinese language digital marketing account as the company seeks to engage with Chinese kiwis.   This is the first time Vodafone New […]

UMS nominated for Social Media Award

UMS has been nominated as a finalist in the 2017 New Zealand Social Media Awards.   UMS has been recognised in the International category for its Taste New Zealand WeChat loyalty program for New Zealand Trade and Enterprise.   Other nominees in the category include: ANZ Bank’s #Holdtight campaign, JUCY Car rentals Visit Noosa Instameet, […]

Asia New Zealand Foundation Internship Opportunity at UMS SH

The Asia New Zealand Foundation invites commerce students with a major or minor in marketing, advertising or communications, who will be completing their degree by November 2018, to apply for an experiential learning opportunity at United Media Solution  (known as “UMS”) in China. The programme will run from mid-September until mid-December. The student will be placed in UMS office’s […]

Don’t forget about Weibo

  With all the hype around WeChat these days, it’s easy to forget about Weibo, however do so at your peril, as there’s still plenty of life in the micro-messaging app.   WeChat has captured the nation’s attention and screen time, with the average user spending more than one hour a day on the app. […]

Beyond Tmall & JD.com: Creating success in China’s ecommerce market

Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers.   Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success.   While, China’s ecommerce market […]

How to target ethnic communities in Australia and New Zealand

UMS General Manager New Zealand, Jordi Du share his thoughts on how companies can engage with different communities.   As companies increasingly seek better and more targeted ways to connect with people, marketing to ethnic communities is emerging as a strong trend in Australia and New Zealand.   Australia and New Zealand are two of […]

UMS welcomes Jordi Du as General Manager, New Zealand

UMS have welcomed Jordi Du as General Manager, New Zealand tasked with growing the company’s business in the land of the long white cloud.   Jordi will be permanently based in UMS’ Auckland office and will be responsible for growing the New Zealand team and expanding its business through new existing client services.   He […]

UMS secures investment funding to expand NZ business

UMS is set to expand its New Zealand business after securing NZ$1million in Pre-A investment funding. The company has received Pre-A round investment funding from two China-based companies: Sellers Union Group, which owns businesses in trading & logistics, tourism, film & television and investment funds, and YongGang Modern Tech Investment Fund, which specialises in high-tech […]