Leave a Message

United Media Solution BLOG

United Media Solution BLOG

About

Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.

As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.

If you need to talk to China, talk with us!

Popular

Is short-form video app Douyin right for your brand?

Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin.   Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform.   The app, which has been described as a mix between Snapchat and Musical.ly […]

How marketers can target China’s young, fit and health conscious consumers

With more than 100 million registered users, it is impossible for marketers to ignore fitness app Keep, however, is the app right for every brand? Chinese fitness and gym workout app Keep has become a massive success story in China. Launching just over three years ago, the app has built an engaged following with more […]

QQ Report – How brands can engage with China’s young people

QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers.   QQ launched in 1999 and was one of the earliest pioneers of instant messaging and social networking in […]

Recent Posts

Report: The most popular Tourism and Travel brands on WeChat in Q2

  Australia’s idyllic summer resort locations have helped Tourism Australia snare the top position in UMS’ ranking of Destination Tourism official WeChat profiles.   The report reveals the best performing Tourism organisations on WeChat by ranking the profiles based on average views per post throughout the second quarter of 2017. The ranking saw Tourism Australia […]

UMS awarded best International Social Media Campaign in New Zealand Social Media Awards

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been awarded the best International Social Media campaign in the  2017 New Zealand Social Media Awards #NZSMA.   UMS was recognised for its Taste New Zealand WeChat Loyalty Program for New Zealand Trade and Enterprise (NZTE). UMS designed and built a WeChat platform […]

The CFO View: UMS plans for expansion in China and abroad

United Media Solution (UMS) is on a mission to grow the digital marketing business in China and overseas ahead of A round funding in 2018.   UMS Chief Financial Officer Richard Zhu said the company plans to expand the business by launching in new international markets, opening new offices in China, and growing its existing […]

UMS appointed as Chinese digital marketing partner for Vodafone New Zealand

United Media Solution (known as “UMS”), New Zealand’s leading Chinese digital marketing agency, has been appointed to manage Vodafone New Zealand’s Chinese digital marketing account.   UMS will be responsible for managing Vodafone’s Chinese language digital marketing account as the company seeks to engage with Chinese kiwis.   This is the first time Vodafone New […]

UMS nominated for Social Media Awards

UMS has been recognised in the International category for its Taste New Zealand WeChat loyalty program for New Zealand Trade and Enterprise.   Other nominees in the category include: ANZ Bank’s #Holdtight campaign, JUCY Car rentals Visit Noosa Instameet, The International Travel College of New Zealand and Air New Zealand’s collaboration with How To Dad, […]

Asia New Zealand Foundation Internship Opportunity at UMS SH

The Asia New Zealand Foundation invites commerce students with a major or minor in marketing, advertising or communications, who will be completing their degree by November 2018, to apply for an experiential learning opportunity at United Media Solution  (known as “UMS”) in China. The programme will run from mid-September until mid-December. The student will be placed in UMS office’s […]

Don’t forget about Weibo

  With all the hype around WeChat these days, it’s easy to forget about Weibo, however do so at your peril, as there’s still plenty of life in the micro-messaging app.   WeChat has captured the nation’s attention and screen time, with the average user spending more than one hour a day on the app. […]

Beyond Tmall & JD.com: Creating success in China’s ecommerce market

Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers.   Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success.   While, China’s ecommerce market […]