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United Media Solution BLOG

United Media Solution BLOG

About

Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.

As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.

If you need to talk to China, talk with us!

Popular

Australian companies ask what do Chinese audiences want?

  Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market.   Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to reach $10.34 billion – […]

Huge opportunities for health brands as Chinese get healthy and physical

Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people.   A report by McKinsey revealed 30% of Chinese adults (or 320 million people) are overweight, while […]

Are daigou short-changing Australian brands of long-term success in China?

The daigou market is booming in Australia as brands use these channels to sell their products to China’s big spending consumers, however, as more marketing spend goes to daigou, are Australian brands are forfeiting their future business in China?   The appeal of daigou is easy to see. Organised individuals or networks who facilitate the buying […]

Recent Posts

UMS appointed by Aspire2 International to help connect with Chinese community

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Aspire2 International to connect with the Chinese community, here in New Zealand and abroad.   Aspire2 International is a leading New Zealand training provider that offers international students the education and skills to succeed in work and life.     UMS will be […]

UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns.

 

The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem.

SICE enables marketers to drill down into WeChat data to better understand their fans behaviours and preferences.  Using SICE brands can acquire, aggregate, analyse and adapt their social media marketing campaigns to ensure they more accurately and precisely target consumers throughout the customer lifecycle.

 

Becty Yan, Deputy General Manager, UMS China, said, “It’s no longer enough for brands just to have a presence on social media. Marketers need to be actively engaging with their audience and ensuring these communications are optimised for the users’ behaviours.

 

“We have launched SICE to help our clients to ensure their social media marketing strategy continues to deliver strong return on investment. SICE enables us to help our clients to adapt and evolve campaigns and strategies in real time, while also providing insights into how to maintain ongoing conversations with audiences.”

 

Jessica Miao, Chief Executive Officer, UMS, said, “SICE helps to provide our clients with a comprehensive view of the WeChat ecosystem for the first time. This WeChat data, combined with Tencent’s big data, and a brand’s existing insights and CRM will help us create targeted end to end communications that will deliver on KPIs and drive revenues.”

 

Learn more about SICE in the presentation below

 

 

Ximalaya FM is a big deal in China, here’s why you should be tuning in

Ximalaya FM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. It’s a big deal both for users and for brands with Ximalaya FM’s […]

Should you launch an Official WeChat Account? UMS shares tips for marketers

China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore.   However, launching and maintaining an Official WeChat Account is not an easy process and it can represent […]

UMS launches Melbourne office to help Australian businesses connect with China

(left to right – Tanya Cai, Business Development Director China, Eric Yu, Business Development Manager Australia, Richard Zhu, CFO, Jessica Miao, CEO)   United Media Solution (UMS) is set to open an office in Australia in a bid to help local companies grow their brands in China. As one of the leading agencies helping international companies […]

UMS appointed to help world’s largest RV rental company thl connect with Chinese travellers

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed to help tourism company Tourism Holdings Limited (thl), to connect with Chinese travellers. thl is the largest RV rental operator globally, its fleet includes the Maui, Britz and Mighty brands in NZ and Australia, Road Bear and El Monte brands in […]

UMS presents to New Zealand tourism operators at Kiwilink

UMS CEO Jessica Miao has provided New Zealand tourism operators with an in-depth presentation on China’s leading social media platform WeChat, as part of Tourism New Zealand’s Kiwilink event. The Kiwilink Share & Learn Briefing event, which was held on 7 November in Foshan, was attended by representatives from New Zealand’s tourism industry including Explore […]

UMS shares award-winning case study with Australian agribusiness industry leaders

UMS CEO Jessica Miao has delivered an address to the Australia China Business Council (ACBC) of South Australia. Jessica was invited to address an audience of more than 100 industry representatives from South Australia’s agribusiness industry at the China Market Insight Series business forum. The attendees were keen to hear more about the opportunities of […]

REPORT: WeChat users pass 900 million in 2017

China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased by 17% over the previous […]

UMS launches new URL umssocial.com

UMS has launched a new URL for its website in recognition of the company’s growing global presence.   The UMS website will now be accessible at umssocial.com as well as via the existing ums.co.nz address.   The move aims to address the company’s expansion globally as it increasingly works with clients in markets outside of […]