Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China. While WeChat’s user base is still predominantly Chinese, it’s growing global footprint is presenting […]
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed to help tourism company Tourism Holdings Limited (thl), to connect with Chinese travellers. thl is the largest RV rental operator globally, its fleet includes the Maui, Britz and Mighty brands in NZ and Australia, Road Bear and El Monte brands in […]
Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers. Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success. While, China’s ecommerce market […]
UMS General Manager New Zealand, Jordi Du share his thoughts on how companies can engage with different communities. As companies increasingly seek better and more targeted ways to connect with people, marketing to ethnic communities is emerging as a strong trend in Australia and New Zealand. Australia and New Zealand are two of […]
UMS have welcomed Jordi Du as General Manager, New Zealand tasked with growing the company’s business in the land of the long white cloud. Jordi will be permanently based in UMS’ Auckland office and will be responsible for growing the New Zealand team and expanding its business through new existing client services. He […]
UMS is set to expand its New Zealand business after securing NZ$1million in Pre-A investment funding. The company has received Pre-A round investment funding from two China-based companies: Sellers Union Group, which owns businesses in trading & logistics, tourism, film & television and investment funds, and YongGang Modern Tech Investment Fund, which specialises in high-tech […]
Live streaming has exploded in recent years with Chinese brands and consumers embracing the new format to share stories, live events and promote products and experiences. China’s live streaming audiences continue to grow with the average user’s watching more than 200 minutes of live streaming content each month. Unsurprisingly in China’s mobile saturated market, 76.7% […]
China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and WeChat Pay has seen cash disappearing from the shopping experience as people embrace mobile wallets. With WeChat Pay, AliPay and other online payment services integrated into the Chinese social ecosystem, consumers are spending more money […]
UMS Founder and General Manager Jessica Miao recently attended Nottingham University China Campus to present a keynote lecture on digital marketing. Jessica’s lecture, which was titled: HOW TO MANAGE DIGITAL MARKETING ON A GLOBAL SCALE, provided insights and advice […]
A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017. The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the change in visa options. The […]
Jessica Miao, a Founder and General Manager of social media company UMS, has been named on a list of the Top 100 Innovative Women. The 2017 Zhejiang Top 100 Innovative Women awards female entrepreneurs from a range of industries including, Information Technology, Asset Management, Bio-Medicine, Manufacturing, Education, Culture and the Creative industry. The awards aim to […]
Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the platform less attractive, particularly to […]