China social media

China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and WeChat Pay has seen cash disappearing from the shopping experience as people embrace mobile wallets. With WeChat Pay, AliPay and other online payment services integrated into the Chinese social ecosystem, consumers are spending more money […]

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A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017.   The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the change in visa options. The […]

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Jessica Miao, a Founder and General Manager of social media company UMS, has been named on a list of the Top 100 Innovative Women. The 2017 Zhejiang Top 100 Innovative Women awards female entrepreneurs from a range of industries including, Information Technology, Asset Management, Bio-Medicine, Manufacturing, Education, Culture and the Creative industry. The awards aim to […]

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Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the platform less attractive, particularly to […]

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Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao.   Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media can play in commercial marketing […]

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