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Chinese Internet Users

China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and WeChat Pay has seen cash disappearing from the shopping experience as people embrace mobile wallets. With WeChat Pay, AliPay and other online payment services integrated into the Chinese social ecosystem, consumers are spending more money […]

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New Zealand brand ecostore used live streaming technology and social media to triple sales and achieve marketing success on China’s Singles Day. The 11.11 juggernaut grows larger and more powerful every year which makes it an immensely attractive vehicle for brands. However, with the annual event dominated by multinational brands – with equally large marketing […]

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When it comes to social media there’s a lot of opportunity for companies in China but WeChat is one of the channels offering the most potential right now. This was the subject of a workshop delivered by UMS General Manager Jessica Miao in Shanghai last week, as part of the annual Kiwi Week event. Speaking to […]

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China’s affluent middle class is spending more and more time shopping online. How can western companies engage with this lucrative audience and grow their brand in China? 1. Analyse and understand the market Market analysis is important for any new market. However, China’s size, scale, and cultural differences make robust analysis a crucial element for […]

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Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook and Google platforms, a market […]

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A recent report reveals that Chinese spend an average of 21 hours per week on social media, vastly exceeding the time spend watching videos, reading news, shopping and playing games.   

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