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KOLs

The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, and attracted hundreds of popular online superstars like Papijiang(Papi酱),  Zhangday(张大奕eve), Aikelili(艾克里里), Wangnima(王尼玛) to the forum. Zhangday(张大奕eve) appearing at the Weibo Online Superstars Forum Previously called KOLs or even Grassroots Journalists or Citizen Journalists, the group […]

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Many Western marketers underestimate the power of good social media contacts in China and simply refuse to accept that persuading those Key Opinion Leaders (KOLs) doesn’t come cheap.   Sending a KOL a freebie product or tickets to your show’s opening won’t guarantee you any sway with them at all, in fact it may work against […]

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