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Weibo

Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the platform less attractive, particularly to […]

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Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao.   Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media can play in commercial marketing […]

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