Latest Articles

Six tips to launch your brand in China

China’s affluent middle class is spending more and more time shopping online. How can western companies engage with this lucrative […]

Behind the Great Firewall: Understanding China’s social media landscape

Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s […]

Weibo Pioneering the Chinese Online Superstar Industry

The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, […]

UMS-expands

New Offices in Ningbo and Shanghai

We’re on the ‘up’! The Ningbo based team moved into their sparkling new offices on the 18th floor in the […]

Social Media is overwhelmingly influencing Chinese daily life

A recent report reveals that Chinese spend an average of 21 hours per week on social media, vastly exceeding the time […]

New Zealand Wins at Sina Travel Annual Awards

Arguably one of the most influential travel channels in China, Sina Travel has been steering Chinese tourists towards the best […]

KOLs influence in China

Many Western marketers underestimate the power of good social media contacts in China and simply refuse to accept that persuading those […]

tame-China

5 Ways to Market to the Chinese Tiger

Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to […]

The Entrepreneurship Project Launched by UMS and MSc Entrepreneurship and Innovation Management of UNNC Has Come to A Successful End

On the afternoon of April 29th, UMS and MSc Entrepreneurship and Innovation Management of The University of Nottingham held the conference […]