Latest Articles

Beyond Tmall & JD.com: Creating success in China’s ecommerce market

Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers.   […]

How to target ethnic communities in Australia and New Zealand

UMS General Manager New Zealand, Jordi Du share his thoughts on how companies can engage with different communities.   As […]

UMS welcomes Jordi Du as General Manager, New Zealand

UMS have welcomed Jordi Du as General Manager, New Zealand tasked with growing the company’s business in the land of […]

UMS secures investment funding to expand NZ business

UMS is set to expand its New Zealand business after securing NZ$1million in Pre-A investment funding. The company has received […]

How brands can jump onboard China’s live streaming phenomenon

Live streaming has exploded in recent years with Chinese brands and consumers embracing the new format to share stories, live […]

How can Western Marketers convert social conversations to direct sales?

China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and […]

UMS presents lecture at University of Nottingham

UMS Founder and General Manager Jessica Miao recently attended Nottingham University China Campus to present a keynote lecture on digital marketing. […]

Report: The most popular Tourism and Travel brands on WeChat

A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism […]

UMS founder Jessica Miao makes list of Top 100 Innovative Women

Jessica Miao, a Founder and General Manager of social media company UMS, has been named on a list of the Top […]

The top Chinese social media apps for SME companies

Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create […]