UMS Founder and General Manager Jessica Miao recently attended Nottingham University China Campus to present a keynote lecture on digital marketing.                                     Jessica’s lecture, which was titled: HOW TO MANAGE DIGITAL MARKETING ON A GLOBAL SCALE, provided insights and advice […]

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Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the platform less attractive, particularly to […]

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New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. New Zealand Trade and Enterprise (as “NZTE”) has built a WeChat-based loyalty program for NZ companies called Taste New Zealand; the platform rewards those who buy NZ products and incentivise them to buy more. About […]

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Many Western marketers underestimate the power of good social media contacts in China and simply refuse to accept that persuading those Key Opinion Leaders (KOLs) doesn’t come cheap. Sending a KOL a freebie product or tickets to your show’s opening won’t guarantee you any sway with them at all, in fact it may work against you. […]

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