Ximalaya FM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. It’s a big deal both for users and for brands with Ximalaya FM’s […]
UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns.
The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem.
SICE enables marketers to drill down into WeChat data to better understand their fans behaviours and preferences. Using SICE brands can acquire, aggregate, analyse and adapt their social media marketing campaigns to ensure they more accurately and precisely target consumers throughout the customer lifecycle.
Becty Yan, Deputy General Manager, UMS China, said, “It’s no longer enough for brands just to have a presence on social media. Marketers need to be actively engaging with their audience and ensuring these communications are optimised for the users’ behaviours.
“We have launched SICE to help our clients to ensure their social media marketing strategy continues to deliver strong return on investment. SICE enables us to help our clients to adapt and evolve campaigns and strategies in real time, while also providing insights into how to maintain ongoing conversations with audiences.”
Jessica Miao, Chief Executive Officer, UMS, said, “SICE helps to provide our clients with a comprehensive view of the WeChat ecosystem for the first time. This WeChat data, combined with Tencent’s big data, and a brand’s existing insights and CRM will help us create targeted end to end communications that will deliver on KPIs and drive revenues.”
Learn more about SICE in the presentation below
China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore. However, launching and maintaining an Official WeChat Account is not an easy process and it can represent […]
(left to right – Tanya Cai, Business Development Director China, Eric Yu, Business Development Manager Australia, Richard Zhu, CFO, Jessica Miao, CEO) United Media Solution (UMS) is set to open an office in Australia in a bid to help local companies grow their brands in China. As one of the leading agencies helping international companies […]
China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased by 17% over the previous […]
Australia’s idyllic summer resort locations have helped Tourism Australia snare the top position in UMS’ ranking of Destination Tourism official WeChat profiles. The report reveals the best performing Tourism organisations on WeChat by ranking the profiles based on average views per post throughout the second quarter of 2017. The ranking saw Tourism Australia […]
A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017. The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the change in visa options. The […]
Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao. Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media can play in commercial marketing […]
- By United Media Solution BLOG under China, Chinese Internet Users, KOLs, Social Media
- Alibaba, Baidu, China social media, digital marketing, digital marketing in China, ecommerce, Facebook, Great firewall, Sina, Sina Weibo, smart phones, social media, social media in china, social media marketing in China, social media platform, Taobao, Tencent, Twitter, WeChat, Weibo, Youku
Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook and Google platforms, a market […]