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Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao.   Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media can play in commercial marketing […]

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Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook and Google platforms, a market […]

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Many Western marketers underestimate the power of good social media contacts in China and simply refuse to accept that persuading those Key Opinion Leaders (KOLs) doesn’t come cheap. Sending a KOL a freebie product or tickets to your show’s opening won’t guarantee you any sway with them at all, in fact it may work against you. […]

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