Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the platform less attractive, particularly to […]

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Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao.   Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media can play in commercial marketing […]

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Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook and Google platforms, a market […]

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Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to $6 trillion by 2020 (compared with flattening Western markets) as projected by Boston Consulting Group and reported in Jing Daily,  it’s no wonder! But succeeding in China is not as easy as it may first […]

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