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Assessing what you have achieved with your current China engagement plan and how this aligns with your original expectations.

Jessica’s studies in New Zealand have assisted her to lead her own cross-cultural marketing company, United Media Solutions, to success.

United Media Solution (UMS) specialises in helping overseas companies connect their brands and products with Chinese consumers.

On this week’s episode we take a look at the opportunities for firms in utilising digital marketing in China. Jessica Miao from United Media Solution (UMS) explains how Australian firms can leverage China’s various digital platforms, such as WeChat, to raise their profile in China and build online channels. We look Chinese digital and online usage habits, the functionality of WeChat, the rise of super apps and cost-effective ways businesses can engage with digital marketing.

Assessing what you have achieved with your current China engagement plan and how this aligns with your original expectations.

As the Covid-19 outbreak continues to force people into their homes across the globe, “working from home” (WFH) has become the new normal. WFH has completely changed the way brands communicate internally, and to their clients, presenting both challenges and opportunities when doing business.

We are delighted to collaborate with Consulate General of Canada – Shanghai to hold a webinar about building a digital infrastructure on Friday, April 17, at 9:30 AM, China standard time.

Are you seeking strategic brand advice during the COVID-19 outbreak? What are the consumer behavior impacts we should expect to see in the coming weeks and months?

For overseas brands, concerns around the coronavirus outbreak in China have brought difficulties to many industries, while others are experience success and opportunity due to crisis response and preparedness. So, what have these organizations done to thrive, and what can other businesses do differently to match their success during the outbreak?

AUCKLAND, Today: The coronavirus will cause a further 0.5% fall in NZ’s GDP, and overall visitor numbers to drop by 10% over the next two months, according to United Media Solution – a Chinese ad agency which have long taken a special interest in NZ.