2011
The beginning
A cross-cultural bridge takes shape
UMS is founded in Auckland and Ningbo, bringing international perspective and local market understanding together from the outset.
Who We Are
Cross-Cultural Thinking, Local Market Expertise
We help ambitious brands navigate complex markets through culturally informed strategy, local insight and globally connected thinking.
Bridging Brands with Global Audiences
At UMS, we craft innovative, data-driven marketing strategies that authentically connect brands with global audiences. With expertise across international education, tourism, B2B, and government relations we take pride in our ability to create and deliver tailored solutions that resonate across cultures and regions.
United Media Solution (UMS) was founded in 2011 by Jessica Miao, with roots in both Auckland and Ningbo. What started as a cross-cultural business connecting New Zealand and China has since expanded its reach with international clients spanning Australia, New Zealand, China, the UK, Europe, and select markets in the US.
Our journey began in China, where our deep local connections and cross-cultural understanding provided a strong foundation for growth in the APAC region. Today, we are proud to partner with clients around the world, from multinational corporations to emerging brands looking to expand their presence.
Our Values
At UMS, we value transparency, collaboration, and growth. We believe in creating an open, environment where our team and clients can thrive together. Our culture is young, professional, and fun—driven by a passion for delivering results and fostering strong relationships.
HOW WE CREATE VALUE
Cross-Cultural Expertise for Growth Across Markets
From helping international brands succeed in China to supporting businesses expanding across Western markets, UMS brings strategy, local insight and execution together.
China Market Entry & Growth
Helping brands build a strong foundation and grow in China's complex and fast-moving market.
01ESTABLISH
Build the right foundation for success in China.
- China Market Entry Strategy
- Market & Consumer Insights
- Brand Positioning & Localisation
- China Digital Strategy
- In-market Partnership Support
02CONNECT
Connect with the right audiences through China's digital ecosystem.
- WeChat / RedNote Strategy
- Influencer & KOL Marketing
- Media Relations
- Paid Media Planning & Buying
- Platform & Community Management
03ENGAGE
Engage consumers and drive measurable growth.
- Localised Social Content
- Integrated Campaigns
- Livestreaming & Virtual Events
- Offline Activations
- Lead Generation & CRM Journeys
International Market Expansion
Helping brands expand globally with strategy, insight and seamless execution.
01ESTABLISH
Build a strategic foundation for global expansion.
- International Market Strategy
- Market Entry Research
- Digital Transformation Strategy
- Brand Perception Studies
- Cross-cultural Brand Positioning
02CONNECT
Connect with the right audiences across global markets.
- Influencer Marketing
- Media & Public Relations
- Programmatic Media
- Google & Meta Advertising
- Digital Media Planning & Buying
03ENGAGE
Engage audiences and accelerate international growth.
- Social Media Content
- Integrated Creative Campaigns
- Online and Offline Activations
- Video Production
- Livestreaming & Event Support
HOW WE GOT HERE
Growing Across Markets and Cultures
Each chapter has expanded how we connect brands with audiences, opportunities and ideas across markets and cultures.
2012
Building capability
Our digital capabilities take shape
UMS launches its Digital Media Service Centre, strengthening its ability to deliver integrated digital strategy, media and technology solutions.
2014
Expanding the Team
A Shanghai presence is established
UMS establishes its Shanghai team, bringing strategy, client service and local market execution closer together.
2016
Recognition
Innovation earns national recognition
UMS is recognised in China as a Technical Innovation Enterprise, reflecting its growing capabilities across digital marketing and technology.
2017
International Recognition
Our work gains wider recognition
UMS receives its first international award, marking an important step in the company’s growing reputation across markets.
2018
Growing Our Network
Melbourne marks a new chapter
UMS expands its presence to Melbourne and is certified as a Preferred Tencent Global Ads Partner, strengthening both its regional reach and platform capabilities.
2019
Expanding in Australia
Sydney becomes a new growth hub
UMS establishes Sydney as a new base for its continued growth, partnerships and client services in Australia.
2021
Strengthening Technology
Shenzhen becomes our technology hub
UMS establishes its IT Centre in Shenzhen, expanding its in-house technology and digital delivery capabilities.
2024
Expanding Globally
A broader international offering
UMS expands its services across broader international markets, bringing its cross-cultural expertise and integrated capabilities to a wider range of clients.
PRESENT
Moving Forward
The journey continues
UMS continues to grow alongside our clients, expand across markets and create new ways to connect brands with people, cultures and opportunities.
WHO LEADS US
Leadership Across Markets, Disciplines and Cultures
Our leadership team brings together entrepreneurial thinking, local market intelligence and international operating experience.
What We’ve Achieved
Recognition Across Markets and Disciplines
Our work has been recognised for leadership, innovation and excellence in cross-cultural marketing.
WHO TRUSTS US
Trusted by Clients, Strengthened by Partnerships and Recognised Across the Industry
Clients
Partnerships
Features
View All Features
Where We Are
One Team, Across Cities
Local teams, connected by shared expertise and a global perspective.
