Our Work

Work That Moves Brands Across Markets

Selected work showing how UMS turns market insight, cross-cultural understanding and creative thinking into meaningful brand growth.

A cross-cultural strategy team reviewing campaign plans in a city office

Case Studies

From Market Challenges to Measurable Growth

A closer look at how we turn market challenges into relevant strategies, stronger connections and measurable growth.

Roca Touch-T: Developing the Product Brand Communications for ChinaJuly 21, 2026Roca Touch-T: Developing the Product Brand Communications for ChinaBackground Launching a premium product in a mature market requires more than highlighting product features. It requires a clear brand story that helps customers understand what makes the product different. UMS partnered with Roca to develop the product branding and communication assets for the China launch of the Touch-T Shower […]Read Case Study Case Study: Driving Awareness and Engagement for Diamond Traceability in China’s WeChat EcosystemJune 2, 2026Case Study: Driving Awareness and Engagement for Diamond Traceability in China’s WeChat EcosystemHow UMS helped make diamond traceability more understandable and engaging for Chinese consumers through WeChat storytelling.Read Case Study Case Study: Seek New Zealand EDM CampaignMarch 26, 2026Case Study: Seek New Zealand EDM CampaignUMS created and executed a EDM campaign for AirNZ and TNZ. By delivering localized content, conversion-oriented engagement design, UMS systematically empowered Hong Kong travel agents, and building a scalable B2B communication approach.Read Case Study
Case Study: Digitising the University of Canterbury’s Signature China Open DayJune 29, 2026Case Study: Digitising the University of Canterbury’s Signature China Open DayUMS partnered with the University of Canterbury to transform its annual China Open Day into a reusable, data-driven hybrid recruitment platform. Covering event discovery, registration, paid media, livestreaming, audience engagement and post-event surveys, the campaign helped UC reach prospective students across China, collect valuable first-party data and gain clearer insights to support future recruitment planning.Read Case Study From Brand Showcase to Event Hub: UMS Powers Swissmem’s B2B Exhibition Digital SolutionMay 28, 2026From Brand Showcase to Event Hub: UMS Powers Swissmem’s B2B Exhibition Digital SolutionFor the fifth year running, UMS partnered with Swissmem to power the official WeChat Mini Program at CCMT 2026. What began as a tool to help members navigate pandemic-era challenges has evolved into a full-fledged event hub, connecting over 1,200 member companies and making every step of the exhibition smoother […]Read Case Study Case Study: Tracr WeChat Mini Program — Diamond Verification & Provenance in ChinaFebruary 3, 2026Case Study: Tracr WeChat Mini Program — Diamond Verification & Provenance in ChinaUMS delivered a consumer-facing diamond verification & provenance WeChat Mini Program for Tracr, helping strengthen transparency, trust, and confidence in natural diamonds.Read Case Study
Roca Touch-T: Developing the Product Brand Communications for ChinaJuly 21, 2026Roca Touch-T: Developing the Product Brand Communications for ChinaBackground Launching a premium product in a mature market requires more than highlighting product features. It requires a clear brand story that helps customers understand what makes the product different. UMS partnered with Roca to develop the product branding and communication assets for the China launch of the Touch-T Shower […]Read Case Study Case Study: Digitising the University of Canterbury’s Signature China Open DayJune 29, 2026Case Study: Digitising the University of Canterbury’s Signature China Open DayUMS partnered with the University of Canterbury to transform its annual China Open Day into a reusable, data-driven hybrid recruitment platform. Covering event discovery, registration, paid media, livestreaming, audience engagement and post-event surveys, the campaign helped UC reach prospective students across China, collect valuable first-party data and gain clearer insights to support future recruitment planning.Read Case Study Case Study: Driving Awareness and Engagement for Diamond Traceability in China’s WeChat EcosystemJune 2, 2026Case Study: Driving Awareness and Engagement for Diamond Traceability in China’s WeChat EcosystemHow UMS helped make diamond traceability more understandable and engaging for Chinese consumers through WeChat storytelling.Read Case Study From Brand Showcase to Event Hub: UMS Powers Swissmem’s B2B Exhibition Digital SolutionMay 28, 2026From Brand Showcase to Event Hub: UMS Powers Swissmem’s B2B Exhibition Digital SolutionFor the fifth year running, UMS partnered with Swissmem to power the official WeChat Mini Program at CCMT 2026. What began as a tool to help members navigate pandemic-era challenges has evolved into a full-fledged event hub, connecting over 1,200 member companies and making every step of the exhibition smoother […]Read Case Study Case Study: Seek New Zealand EDM CampaignMarch 26, 2026Case Study: Seek New Zealand EDM CampaignUMS created and executed a EDM campaign for AirNZ and TNZ. By delivering localized content, conversion-oriented engagement design, UMS systematically empowered Hong Kong travel agents, and building a scalable B2B communication approach.Read Case Study Case Study: Tracr WeChat Mini Program — Diamond Verification & Provenance in ChinaFebruary 3, 2026Case Study: Tracr WeChat Mini Program — Diamond Verification & Provenance in ChinaUMS delivered a consumer-facing diamond verification & provenance WeChat Mini Program for Tracr, helping strengthen transparency, trust, and confidence in natural diamonds.Read Case Study

Video Case Studies

Campaigns Brought to Life

Selected campaigns, launches and market moments from across our work.

Solutions

Digital Solutions for Education

Three purpose-built white label platforms helping education providers improve student recruitment, engagement and employability—from initial discovery through to career development.

See How It Works
Digital Prospectus mobile platform interfaceMicrosite PlatformDigital ProspectusEmpower students and agents with instant access to key information anytime, anywhere.Explore Platform Student Experience community platform interfaceCommunity PlatformStudent ExperienceAn innovative digital solution to enhance international student experience on campus.Explore Platform Job Search Portal mobile platform interfaceMatchmaking PlatformJob Search PortalBridge the gap between international students and the career opportunities they are looking for.Explore Platform

Digital Solutions for Tourism

A China-ready booking and payment solution helping tourism businesses reach travellers, simplify transactions and grow direct sales.

China-Ready Journey

China FIT Direct Booking and Payment Solution for the Tourism Industry

Give international attractions a direct booking and payment channel for China’s free independent travellers, with an authentic branded experience that connects with existing ticketing operations.

See How It Works

Event Solutions for Organisations

End-to-end event support helping organisations plan and deliver conferences, trade missions, exhibitions and brand activations across China and international markets.

Delegates networking at an international organisation event
End-to-End Event Support

Event Services for Conferences, Trade Missions and Brand Engagement

We deliver high-impact events through integrated planning, local coordination, creative production and on-site support—helping organisations connect with audiences, partners and opportunities across markets.

  1. 01Event strategy, planning and project management
  2. 02Venue sourcing and supplier coordination
  3. 03Delegate, speaker and VIP management
  4. 04Branding, creative production and event materials
  5. 05On-site production and event delivery
  6. 06Business matchmaking and networking support
  7. 07Local logistics and stakeholder engagement
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